Hello there!
Amaury Akoun
Digital Marketing Manager
Wine & Spirits
About me
Based in Montpellier
Digital marketing & communications, wine and spirits
A dual background in wine and digital. Trained in wine marketing at Institut Supérieur du Vin, then in web development and digital marketing, I have been running the entire digital side of Les Caves Cairel, a wine merchant and wholesaler in Montpellier, since 2021: e-commerce, SEO, social media, and graphic design for both web and print. Before that, I built the communications of a South African wine group, from brand to export. What drives me today: growing a wine or spirits house through digital, from brand positioning to measurable results.
Marketing Experiences
Web Master
Les Caves Cairel
05/2021 – Present
- E-commerce: PrestaShop online shop (products, content and online sales)
- Graphic design for web and print (Illustrator, InDesign): brochures, technical sheets, website
- Supplier and partner management: selecting and managing printers and advertising partners, approving spend on print and online tools
- SEO, SEA & GEO (visibility of the online shop in search engines and AI assistants)
- Custom wine lists for clients: wine selection and layout, built from each client’s own files (5 delivered: Excel, Illustrator, PowerPoint, Word, Canva)
- Social media (Facebook, Instagram, TikTok): content creation and community management (Meta Business Suite, Canva)
Marketing
Bottega Family Wine
09/2018 – 11/2019
- Marketing (Illustrator : brochures, specification sheets, online)
- Communication (Press release, social media, promotional campaign)
- Advertising (Magazine advert, banners, posters, stickers, online)
- Website manager (Create and update content, manage website, increase SEO)
- Organise and Prepare an international event (African Wealth & Luxury Summit)
- Web designer (Creation of Vinotria’s website design)
- Event Organisation (Italian Festival, Prosecco Weekend)
Communication, Intern
MEGAVINS
01/2017 – 06/2017
- Communication and preparation of the bi-annual Event “Vign’O Verre”
- Update of the “MEGAVINS” website under Prestashop CMS
- Update of the “Fédération des Cavistes Indépendants’” website (Wine Shop Federation) under WordPress CMS
Trade Experiences
Direct Sales
Les Caves Cairel
05/2021 – Present
- Export (Cambodia, Switzerland): packing lists, Incoterms (EXW), Champagne certificates
- Sales administration: invoicing and custom client reporting, including margin per client
- Wine selection and producer relations
- Logistics: supplier orders, carrier management and customer delivery, from single parcels to multi-pallet shipments
- Direct sales and wine advice in the group’s cellars
International Trade
Bottega Family Wine
09/2018 – 03/2020
- 11/2019-02/2020 Europe (France, Italy, Switzerland) prospection importer
- 09/2019 trip to Japan (prospection new importer, negotiation, strategy)
- Local Trade Western Cape (Price lists, prospection, negotiation)
- Recruitment (international and local interns)
Direct Sales, Intern
Bottega Family Wine
01/2018 – 07/2018
- Direct Sales, Wine Adviser and Wine Tasting at Idiom & Whalehaven’s cellars
- Creation of international prospect data base (Excel)
- Conduct a Trade Show for the Group’s wines (Idiom & Whalehaven)
Trade, Intern
MEGAVINS & AGVDF
01/2017 – 06/2017
- Direct Sales and Wine Adviser in the Group’s Cellars
- Prospecting: phone, mail and email
- Order processing and delivery
Other Experiences
Accounting & Financial Management
Axeo & Altheo
01/2014 – 02/2015
PG & Associés
12/2011 – 12/2013
- Accounting software (Coala)
- In charge of 20 clients
- Accounting software (CEGID)
- In charge of 10 clients
Customer Relationships
S.C.I.E Fruits & Légumes
03/2011 – 07/2011
Cyber BD Citron
01/2008 – 02/2008
- In charge of orders, shipping and invoicing
- Receptionist duties
- Order logistic and preparation
- Customer Receptionist & managing computers
Other Experiences
2008 – 2011
- Delivery driver at a fruit and vegetable farm (Le Jardin Calédonien), New Caledonia
- Warehouse worker in Géant supermarket, New Caledonia
- Delivery driver for a freight forwarder, New Caledonia
- Delivery driver at a pizzeria, New Caledonia
- Farming worker (Le Jardin Calédonien), New Caledonia
I’ve gotten to work with some amazing brands!
Education & Skills
Skills:
Digital project management
E-commerce management (PrestaShop, WooCommerce)
Graphic design (web & print) – Illustrator, Photoshop, InDesign
SEO & GEO (AI search visibility)
SEA & paid social
Analytics & reporting – GA4, Search Console, Looker Studio
Web development – WordPress, React, HTML/CSS
Social media & content creation – Meta Business Suite, Canva
Email marketing – Brevo
Sales administration – invoicing, margin tracking, custom client reporting
Logistics – supplier orders, carrier management, customer delivery
Export – packing lists, Incoterms (EXW), Champagne certificates (Cambodia, Switzerland)
On-trade custom wine lists – selection and layout (Illustrator, InDesign, Canva, Excel)
My Digital School
BA Digital Marketing – 3rd Year
09/2021 – 06/2022
Webmarketing and digital communication culture, customer journey analysis, digital project management… From conception to completion, I am able to manage a project.
Adrar
Web & Web Mobile Degree
10/2020 – 07/2021
This degree is a condensed 2-year professional web and web mobile cursus. During the 10 months we had courses to be able to code websites in different web languages.
Favorite Stacks : React.js, Express, Node.js, SQL, custom SCSS
Others stacks studied : Php, Symfony, Bootstrap, Tailwind
Favorite Stacks : React.js, Express, Node.js, SQL, custom SCSS
Others stacks studied : Php, Symfony, Bootstrap, Tailwind
Institut Supérieur du Vin
MBA – Wine and International Markets
08/2017 – 07/2018
This training covers all aspects of becoming a wine and spirits ambassador to international clientele. The lectures on foreign markets taught me about the off-trade and on-trade distribution networks of the major French wine and spirits markets, but also about their cultural differences.
Institut Supérieur du Vin
Bachelor – Business & Marketing of Wine – 3rd Year
08/2016 – 06/2017
I received specialised training focused on product mastery as well as business and marketing tools. I was surrounded by professionals who are experts in their fields, and I worked on real-life cases and a variety of cross-cutting projects. The training was punctuated with company visits and professional testimonials.
Aix-Marseille University
Bachelor – Economics & Financial Management – 2nd Year
08/2015 – 05/2016
During this second year at Aix-Marseille University I learned a lot on micro and macro economics, financial management, mathematics, French law, sociology, game theory and more.
CCI / CFA – Apprenticeship
BTS – Accounting and Financial Management
01/2012 – 12/2014
Two-year degree in accounting and financial management, completed as a work-study programme. I handled bookkeeping, payroll and financial reporting for company portfolios — a foundation that still helps me read and weigh a marketing budget.
Recent Work
Vie de Soleil – Le Blog
Latino Style – Clip for School Project
3D & Drone Website
EN 
FR